On February 27th, Bloomingdales released their new rewards program called Loyallist, with the promotion “it’s better on the list.” Points are earned in store, on-line and in the outlets and regardless of your form of payment, although there is an advantage to using the Bloomingdales Amex card. All members receive one point per dollar on merchandise, with double points on cosmetics and fragrances, which is exciting as those items are always excluded from sales and coupons. The reward is a $25.00 certificate once you have accumulated 5000 points. The reward can be used on all merchandise without exclusion. The real value in this program is for the Bloomingdales cardholders. They earn 3 points per dollar spent at Bloomingdales, 2 points for every dollar spent using the card at other stores, double points (6 points per dollar) on fragrances and cosmetics as well as opportunities for double and triple points.
The Bloomingdales Hot event is in effect today through March 18 which offers triple points for all customers. There is also bonus offers in women, men, home and fine jewelry departments and a Hot Loyallist Sweepstakes. Check out the website to register online www.bloomingdales.com/loyallist.